Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Research on Employment Opportunities Brought by e-Commerce Under Digital Economy

Authors
Junjie Huang1, *, Manlin Liu2, Siqi Xie3
1School of Economics and Management, China University of Geosciences (Wuhan), Wuhan, China
2School of Finance, Law and Business College of Hubei University of Economics, Wuhan, China
3School of Business, Shaoguan University, Shaoguan, China
*Corresponding author. Email: 1161558536@cug.edu.cn
Corresponding Author
Junjie Huang
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_28How to use a DOI?
Keywords
Digital economy; Cross border E-commerce; Rural e-commerce; Obtain employment; Online retailers
Abstract

In the context of the growing popularity of the digital economy, China's e-commerce industry is also developing rapidly and has become a new driving force of China's economic growth. This paper analyzes the strengths, weaknesses, opportunities and threats of rural e-commerce and cross-border e-commerce development respectively by combining the current development status of rural e-commerce and cross-border e-commerce, using the SWOT model. The employment development opportunities are discussed and future employment suggestions for the e-commerce industry are proposed. Rural e-commerce should strengthen propaganda to advocate returning to the countryside for employment and entrepreneurship, and inject new vitality into the countryside. Cross-border e-commerce should strengthen cooperation with overseas e-commerce companies and promote the development of cross-border e-commerce in different forms to create more employment opportunities. Both rural e-commerce and cross-border e-commerce should focus on the development of college students, increase the practical operation of e-commerce courses for college students, and actively guide e-commerce talents to return to their hometowns for employment and entrepreneurship. This paper aims to improve the employment opportunities of e-commerce and promote the better development of the e-commerce industry.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_28
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_28How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Junjie Huang
AU  - Manlin Liu
AU  - Siqi Xie
PY  - 2022
DA  - 2022/12/31
TI  - Research on Employment Opportunities Brought by e-Commerce Under Digital Economy
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 186
EP  - 196
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_28
DO  - 10.2991/978-94-6463-036-7_28
ID  - Huang2022
ER  -