Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Exploring the Market Opportunity for Healthy Semi-finished Meals in China

Authors
Qichao Zheng1, *, Jiayi Wang2, Liting Liu3, Jia Hu4, Ruoxuan Zhao5
1Business School, Shandong University, Weihai, 264209, China
2Zhejiang Zhoushan High School, Zhoushan, 316021, China
3Shanghai DTD Academy, Shanghai, 201101, China
4North Cross School, Shanghai, 200940, China
5Ruoxuan Zhao, University of Bristol, ManagementBristol, BS8 1TH, UK
*Corresponding author. Email: 1049288974@qq.com
Corresponding Author
Qichao Zheng
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_272How to use a DOI?
Keywords
Semi-finished food; health food; pre-made food; E-commerce platform; prefabricated food
Abstract

Semi-prepared meal delivery services have been attracting attention in China due to its convenience and affordability. In China this market has great potential, estimated to grow to 516.5 billion yuan by 2023. One of the challenges faced by suppliers in this industry is matching specific meals with customers dietary needs and preferences. This paper seeks to explore consumers’ dietary and health related needs in this market, while proposing a third-party app which focuses on helping match customers and suppliers in the semi-prepared meal market. We look to test the desirability and feasibility of this solution by way of a survey of consumers and interviews with suppliers. We find that both consumers and suppliers would be willing to use this solution, in order to overcome costly challenges that presently limit the growth in this market.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_272
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_272How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qichao Zheng
AU  - Jiayi Wang
AU  - Liting Liu
AU  - Jia Hu
AU  - Ruoxuan Zhao
PY  - 2022
DA  - 2022/12/31
TI  - Exploring the Market Opportunity for Healthy Semi-finished Meals in China
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1821
EP  - 1826
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_272
DO  - 10.2991/978-94-6463-036-7_272
ID  - Zheng2022
ER  -