Analysis of Enterprise Marketing Strategies in New Media Era

DOI

10.2991/978-94-6463-036-7_271How to use a DOI?

Keywords

New Media Era; Marketing Strategies; Big Data; Target Customers; Challenges

Abstract

With the development of science and technology, contemporary society has entered the era of new media. Compared with traditional media, new media has great advantages in terms of communication results and efficiency, and therefore has a great impact on the marketing environment of enterprises. In the new network market, enterprises must continue to innovate marketing ideas and marketing strategies to adapt to the requirements of new media, which leads to a sharp rise in market competition. Then it is particularly important to combine new things with the needs of target customer groups to create innovative and effective marketing strategies. At the same time, maintaining the brand image can help the enterprise grow over time.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tianyuhan Jiang
PY  - 2022
DA  - 2022/12/31
TI  - Analysis of Enterprise Marketing Strategies in New Media Era
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1816
EP  - 1820
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_271
DO  - 10.2991/978-94-6463-036-7_271
ID  - Jiang2022
ER  -