Proceedings of the 2017 International Conference on Economic Development and Education Management (ICEDEM 2017)

Research and Exploration on the Reform of Medical Marketing Course Teaching Mode based on MOOCs Perspective

Authors
Qian Yang, Guang Chen, Lan Luo
Corresponding Author
Qian Yang
Available Online December 2017.
DOI
10.2991/icedem-17.2017.68How to use a DOI?
Keywords
Pharmaceutical marketing; MOOCs; flipping class
Abstract

MOOCs is a kind of new teaching mode of traditional classroom teaching mode innovation. Based on the analysis of MOOCs in the development situation of our country, expounds its influence on the existing teaching mode and challenge, and to put forward corresponding related development countermeasures of pharmaceutical marketing teaching, hoping to provide reference for the construction of the teaching mode of pharmaceutical marketing.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Economic Development and Education Management (ICEDEM 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2017
ISBN
10.2991/icedem-17.2017.68
ISSN
2352-5398
DOI
10.2991/icedem-17.2017.68How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qian Yang
AU  - Guang Chen
AU  - Lan Luo
PY  - 2017/12
DA  - 2017/12
TI  - Research and Exploration on the Reform of Medical Marketing Course Teaching Mode based on MOOCs Perspective
BT  - Proceedings of the 2017 International Conference on Economic Development and Education Management (ICEDEM 2017)
PB  - Atlantis Press
SP  - 265
EP  - 268
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-17.2017.68
DO  - 10.2991/icedem-17.2017.68
ID  - Yang2017/12
ER  -