Proceedings of the 2019 3rd International Conference on Economic Development and Education Management (ICEDEM 2019)

Analysis of Influencing Factors of Financial Asset Allocation of Urban and Rural Residents in Zaozhuang

Authors
Benyao Sun
Corresponding Author
Benyao Sun
Available Online October 2019.
DOI
https://doi.org/10.2991/icedem-19.2019.18How to use a DOI?
Keywords
family finance; multiple linear regression; internet finance; financial asset
Abstract
Take Zaozhuang household as research object, based on the micro data from questionnaire survey, using multiple linear regression model, this paper puts forward the structure of urban and rural residents family financial asset allocation of Zaozhuang. Based on empirical analysis of the influencing factors, the results showed that the urban and rural residents of Zaozhuang household financial asset allocation structure has big difference, urban residents have a higher risk of holding financial assets and higher risk of financial assets; rural households investment risk preference is only a significant influencing factor of urban residents' financial asset allocation, and rural residents' financial asset allocation is more sensitive to education level.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Benyao Sun
PY  - 2019/10
DA  - 2019/10
TI  - Analysis of Influencing Factors of Financial Asset Allocation of Urban and Rural Residents in Zaozhuang
BT  - Proceedings of the 2019 3rd International Conference on Economic Development and Education Management (ICEDEM 2019)
PB  - Atlantis Press
SP  - 78
EP  - 82
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-19.2019.18
DO  - https://doi.org/10.2991/icedem-19.2019.18
ID  - Sun2019/10
ER  -