Analysis of the Brand Cultural Shaping Mode of Modern Enterprises
Available Online October 2019.
- https://doi.org/10.2991/icedem-19.2019.95How to use a DOI?
- shaping brand culture; shaping mode;brand culture internalizes; brand culture outreach
- Based on the four dimensions of brand culture, this paper uses case analysis and cross-case research methods to explore outstanding enterprises in the new era of local business environment by selecting three local Chinese companies, Huawei, Xiaomi and Haidilao as research cases. The understanding of brand culture provides an effective reference for Chinese companies to promote their development by focusing on brand culture. Three effective models of brand culture shaping are finally obtained in this study. The conclusions have important theoretical and practical significance for exploring the brand culture shaping mode of outstanding enterprises in the new era.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Shiyingzi Huang PY - 2019/10 DA - 2019/10 TI - Analysis of the Brand Cultural Shaping Mode of Modern Enterprises BT - Proceedings of the 2019 3rd International Conference on Economic Development and Education Management (ICEDEM 2019) PB - Atlantis Press SP - 402 EP - 405 SN - 2352-5398 UR - https://doi.org/10.2991/icedem-19.2019.95 DO - https://doi.org/10.2991/icedem-19.2019.95 ID - Huang2019/10 ER -