User Perceived Value and Continued Participation in Barrage Video
- 10.2991/assehr.k.200401.036How to use a DOI?
- perceived value, continued participation, barrage video
It is a reality that barrage video is getting prevailing for being able to satisfy users’ demand of real-time interaction. In the cut throat competition, how to hold a person’s attention effortlessly and promote continued participation is still a vital issue. This paper aims to study the relation between user perceived values and continued participation in the context of barrage video. To obtain practical implications, a survey has been implemented. The results reveal that information value has positive impacts on continued participation behavior, and its effect is completely mediated by satisfaction. Entertainment value can also promote the continued participation behavior, in which satisfaction plays a part of mediating role. Social value has no significant direct influence on the continued participation behavior.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lulu Ye PY - 2020 DA - 2020/04/06 TI - User Perceived Value and Continued Participation in Barrage Video BT - Proceedings of the International Conference on Education, Economics and Information Management (ICEEIM 2019) PB - Atlantis Press SP - 150 EP - 153 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200401.036 DO - 10.2991/assehr.k.200401.036 ID - Ye2020 ER -