Research on User Consumption Need for Car Seat Based on Internet Questionnaire

DOI

10.2991/iceess-19.2019.16How to use a DOI?

Keywords

market survey, car seat, purchase demand, user research

Abstract

Based on the characteristics and rules of consumers’ behaviors, this paper takes the consumers of automobile safety seats as the research objects, carries out the empirical research on cognition and purchase intention of automobile safety seats, and conducts the survey based on internet questionnaire. Through the analysis of the survey results, it is found that consumers are more sensitive to the price of automobile safety seats, and they pay attention to the brand effect when buying safety seats. Prices, performance, comfort, and understanding are the main factors that restrict consumers’ purchase of car seats. This paper puts forward suggestions on products innovation and development based on the research conclusions.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yi Feng
PY  - 2019/10
DA  - 2019/10
TI  - Research on User Consumption Need for Car Seat Based on Internet Questionnaire
BT  - Proceedings of the 2019 2nd International Conference on Education, Economics and Social Science (ICEESS 2019)
PB  - Atlantis Press
SP  - 59
EP  - 62
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceess-19.2019.16
DO  - 10.2991/iceess-19.2019.16
ID  - Feng2019/10
ER  -