Management of Public Relation Efforts in Public Interest

DOI

10.2991/icei-19.2019.71How to use a DOI?

Keywords

public relations; management; the public interest

Abstract

The growth of public interest implies urgency to the growing institution in order to respond the challenges and needs of the public so that the public will determine the choice of which institutions deserve to be given the trust to educate. Their relationship with the public schools is going to produce a conducive communication and leads to meeting the needs of both. The purpose of this research is done to identify, describe, and explain the planning, organization, implementation, and evaluation of the factors affecting public relations in an effort to attract people in school with qualitative research approach. Data collection technique is a semi-structured interview, observation, and documentation. The data in this study in the form of written documents, photographs, important documents and interviews related to the title while the data source is the subject of study as informants in this study are: 1) Principal; 2) Vice Principal Public Relations; 3) the School Committee; 4) Public. Data analysis techniques used in this research is qualitative descriptive technique.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Devi Diana Hasna
PY  - 2019/12
DA  - 2019/12
TI  - Management of Public Relation Efforts in Public Interest
BT  - Proceedings of the 3rd International Conference on Education Innovation (ICEI 2019)
PB  - Atlantis Press
SP  - 304
EP  - 307
SN  - 2352-5398
UR  - https://doi.org/10.2991/icei-19.2019.71
DO  - 10.2991/icei-19.2019.71
ID  - Hasna2019/12
ER  -