Research on the Improvement Strategy of Marketing Talents Training in Secondary Vocational Schools
Fuchang Li, Fengrui Liu, Xiaohui Hu
Available Online December 2018.
- https://doi.org/10.2991/iceiss-18.2018.5How to use a DOI?
- Secondary Vocational Schools; Marketing; Talent development
- Secondary vocational education is an important part of China's vocational education system. Its core is the cultivation of students' professional ability and professional quality. However, there are many problems in the marketing major of secondary vocational schools in China. For example: talent training target is single; secondary vocational schools have low attention to marketing positions; education and teaching supervision system is not strict; teachers’ scale is small and quality thereof is low; teacher have fewer training and improvement opportunities; teaching enthusiasm and teaching quality are low, ect. Based on these issues, this paper analyzes a series of solutions.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fuchang Li AU - Fengrui Liu AU - Xiaohui Hu PY - 2018/12 DA - 2018/12 TI - Research on the Improvement Strategy of Marketing Talents Training in Secondary Vocational Schools PB - Atlantis Press SP - 17 EP - 20 SN - 2352-5398 UR - https://doi.org/10.2991/iceiss-18.2018.5 DO - https://doi.org/10.2991/iceiss-18.2018.5 ID - Li2018/12 ER -