Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)

Research on the Improvement Strategy of Marketing Talents Training in Secondary Vocational Schools

Authors
Fuchang Li, Fengrui Liu, Xiaohui Hu
Corresponding Author
Xiaohui Hu
Available Online December 2018.
DOI
https://doi.org/10.2991/iceiss-18.2018.5How to use a DOI?
Keywords
Secondary Vocational Schools; Marketing; Talent development
Abstract
Secondary vocational education is an important part of China's vocational education system. Its core is the cultivation of students' professional ability and professional quality. However, there are many problems in the marketing major of secondary vocational schools in China. For example: talent training target is single; secondary vocational schools have low attention to marketing positions; education and teaching supervision system is not strict; teachers’ scale is small and quality thereof is low; teacher have fewer training and improvement opportunities; teaching enthusiasm and teaching quality are low, ect. Based on these issues, this paper analyzes a series of solutions.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-622-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/iceiss-18.2018.5How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fuchang Li
AU  - Fengrui Liu
AU  - Xiaohui Hu
PY  - 2018/12
DA  - 2018/12
TI  - Research on the Improvement Strategy of Marketing Talents Training in Secondary Vocational Schools
PB  - Atlantis Press
SP  - 17
EP  - 20
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.5
DO  - https://doi.org/10.2991/iceiss-18.2018.5
ID  - Li2018/12
ER  -