Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)

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107 articles

Research on the Improvement Strategy of Marketing Talents Training in Secondary Vocational Schools

Fuchang Li, Fengrui Liu, Xiaohui Hu
Secondary vocational education is an important part of China's vocational education system. Its core is the cultivation of students' professional ability and professional quality. However, there are many problems in the marketing major of secondary vocational schools in China. For example: talent training...

An Analysis of the Regulating Mechanism of the Differences between Values and Cultural Backgrounds between Countries: A Case Study of Western Countries and China

Di Zhou, Hanwen Li
As the global political, economic, cultural, military and other fields closely and constantly strengthen, a development trend of international situation has formed. Although the main part is harmonious, it cannot be denied that there are "friction" and "contradictory" between one country and another....

Research on the Problem of Internal Control Evaluation of Listed Companies

Shouchun Xiong
Internal control evaluation is an important process of internal control of listed companies. Its purpose is to measure the effectiveness of the implementation of internal control system. It is an important measure to perfect and optimize the internal control system. Due to the internal control evaluation...

Exploration on Physics Experiment Teaching in Micro Video

Hengtong Ding, Li Zhang, Naiyuan Zhang
In order to strengthen students' learning of physics experiments in middle schools and realize the perfect combination of modern information and physics teaching in middle schools, this paper is produced. Nowadays, as a new teaching method, micro-video teaching is more and more popular in daily physics...

Reform of Applied Talents Training of Electronic and Information Engineering under the Background of New Engineering Course

Yanwu Liu, Zhilin Zhu, Shouxiang Zhang, Lijie Fan, Fan Wang, Xinmiao Ding
The Electronic and Information Engineering of Shandong Technology and Business University has constructed a unique application-oriented talents training system in order to effectively solve the single practice mode in the process of talent training and effectively improve students' practical ability...

Analysis on the Design Integration of Traditional Patterns and Modernized Food Package-Taking the Characteristic Food in Xinjiang as an Example

Jinsong Yu, Qizheng Cao, Xiaoyan Zheng
To a large extent, nationality determines the characteristics of packaging design; this paper analyzes the design of Xinjiang specialty food packaging based on the traditional patterns and the concept and function of modern food packaging, combined with the basic principles of packaging design. With...

Innovative Research and Practice of REPE Class Teaching Mode on Integrated English Course in Application-Oriented University

Ming Cao
Based on characteristics of applied talents cultivation in application-oriented university, the purpose of present study is to improve students English language ability (ELA). It rebuilt the curriculum of integrated English course and developed a model of REPE (reconstruction + e-platform + process evaluation)....

Innovation Is the Cornerstone of Sustainable Development of Private University

Jian Huang
The fundamental driving force of school development lies in the sense of responsibility, mission and intelligence of the school group. Building a cohesive, diligent and innovative teaching and administrative staff is the key to forming the core competitiveness of the school. Innovation is the main driving...

The Internal Unity of Yangshanzhou's Spirit and "Two Learning and One Doing"

Wen Zheng, Meijun Ding, Li Li
The purpose of the paper is to analyze the internal unity of Yangshanzhou's spirit and "two studies and one does". We used literature research to conclude that the Communist Party Constitution and Party rules are the logical premise for the formation of Yangshanzhou's spirit. Yangshanzhou's spirit is...

An Integrated Entropy-TOPSIS Method for Soil Conservation Assessment in Qijiachuan Demonstration Area

Chunxiao Wang, Linjing Yan, Xiangming Kong, Jing Zhao, Yongping Li
In this study, an entropy theory based technique for order preference by similarity to an ideal solution (Entropy-TOPSIS) method is proposed for assessing soil conservation benefits in Qijiachuan demonstration area of Yellow River basin. Entropy-TOPSIS method integrating entropy theory into TOPSIS model...

Analysis of Factors Affecting College Students’ Online Entrepreneurship Based on VAR Model

Yongchun Jiang, Fengjiao Wang
With the development of the information society, online entrepreneurship has gradually become the first choice for college students. Although there are many advantages such as low cost, flexible marketing method and low entry threshold, there are still many risks for college students. Based on the original...

The Design of Visual Communication for Intangible Cultural Heritage in Product Form

Weibo Huang, Handun Xiang, Wenxin Liang, Xiaodan Li, Geling Lai, Yin Lin
The socio-economic development and the deepening of globalization have brought many difficulties to the inheritance and protection of intangible cultural heritage. This study analyzes the visual communication and the protection and predicament of intangible cultural heritage by means of literature, comparison...

Xunzi's Educational Thoughts and Its Enlightenment to Modern Education

Yawei Lu
Xunzi, an important educator in the warring States period of ancient China, put forward many ideas about education. These views play an important role in the development of education in ancient China. The purpose of this paper is to explore the inspiration of Xunzi's educational views to modern education....

Cross-Culture Consideration in Business Event: A Perspective of Trade Fairs between China and Germany

Xuehui Zeng
This paper outlines some of the basic culture elements and discusses the related theoretical and practical issues in designing international business event in China or in Germany. The aim is to prepare the trade fair organizers for better communication in order to avoid the misunderstanding caused by...

Research on Training Methods of Engineering Literacy for Students Majoring in Automobile Service Engineering

Yufeng Lu
In order to meet the training requirements of automobile service engineering professionals, it is necessary to strengthen the students' engineering literacy. As an important part of the cultivation of students' engineering literacy, the quality of graduation design work needs to be emphasized. Based...

Retrospect and Prospect of 30 years’ Development of Mental Health Education in Chinese Colleges and Universities

Jin Tao, Jianqing Ma
The purpose of this paper is to propose strategies to advance the development of mental health education in colleges and universities with times. Through adopting literature research and history research, this paper reviews 30 years’ development experience of mental health education in Chinese colleges...

An Exploration into the Development Mode of Innovation Talents and SIT Practice on the Basis of Architectural Design Teaching Perspective of Research-type University

Wei Zhang, Saoyao He, Yan Yan, Kexin Zhang
This paper firstly discussed the teaching characteristic of SIT Project of research-type university as a talents development mode to improve innovation ability. Then, it expounded that for the teaching of architectural design, the SIT was not only a supplement to the content and form of regular teaching,...

Features of Buddhist Methodology of Human Self-knowledge

Anatoly B. Stol, Airat Y. Zaripov, Victor N. Bondarenko, Alexander V. Bondarenko, Gafur G. Salihov
The foundation of Buddhism, based on classic texts of the Pali Canon in the Satipatthana Sutta, is one of the most interesting and profound ways of self-knowledge among the various ways. Researching someone's “self-perception” is more existentially phenomenological in nature. With this approach, a person...

Exploration and Analysis of the Integrated Enterprise Marketing in the Context of Microfilms and New Media

Shikun Liu
This paper is aimed at allowing enterprises to take full advantage of microfilms for the integrated marketing in the fierce market competition in the context of new media, so that product information can be kept in the heart of customers, and further customers can give priority to their products for...

Art “Purification” and Aesthetic Education

Feifei Cheng
The essence of art purification is that the emotions produced artworks can satisfy people's basic need, because the process of purification is an emotional catharsis and compensation. Both artistic creation and artistic appreciation belong to an emotional release and “being assimilated”, achieving emotion...

An Empirical Study on the Relationship between Industrial Structure and Air Pollution in Xi'an

Qi Li
The air pollution in Xi'an is serious. Adjusting industrial structure has become one of the important strategies to improve the quality of atmospheric environment. Therefore, it is of great significance to study the relationship between industrial structure and air pollution. To this end, this paper...

The Inspiration from the Manjusri Wisdom below the Vision of Education: the Significance of "the only proper course to take" and the Wisdom of the Middle Way

Shulin Liu
In traditional Chinese culture, Buddhism culture is an important and wonderful part, especially the wisdom of Manjushri is respected and worshipped by the general public. In the new era, what is the development trend of Manjusri Wisdom. This paper is to study the wisdom of Manjusri against the background...

Research on the Cultivation Strategies of Preschool Children's Narration Capacity

Lina Zhang, Wenwen Wei
Over the years, preschool children's language capacity has attracted more and more attentions. As the important form of developing oral expression capacity, narration has been increasingly favored by kindergartens and vast parents. In order to improve the capacity of children aged 3-6 to use language...

Research on the Reform of Curriculum System of Electrical Engineering and Automation Specialty

Jingfeng He
According to the characteristics of applied technical talents training in China's higher education at present, this paper analyzes the present situation of the curriculum system of electrical engineering and automation specialty in colleges and universities in our country. Then it discusses in detail...

Research on Music Therapy to Promote Health and Well-being of General Population

Yanan Zhu
Music therapy is one of the health promotion practices that can advance wellness. The holistic view proposes an integrated approach to health and wellness in which body, mind, and spirit are seen as integrated parts of the whole system. Holistic medicine treats the whole person (body, mind, and spirit),...

Improving Schooling Taste and Promoting Quality Development

Zhixiang Deng
In order to promote the balanced development of compulsory education, the competent education authority arranged cooperation between several universities and the corresponding primary and middle schools in the entrusted management of school running. For example, after discussion, Jianghan University...

The Application of AHP in Comprehensive Evaluation of Social Equity in Tibetan Areas of Qinghai

Tong Lei, Jian Wang
There are always an income inequality problem in the Tibetan area of Qinghai province. The widening income gap is severely threatening social equity and stability of the area, which has always been the key focus of the governance and research of the Qinghai government. In 2018, the public attention towards...

Exploration on Animation Teaching in Universities under the Mode of Industry-University-Research Cooperation

Jin Wang
The combination of Industry-University-Research (IUR) and animation provides favorable conditions for universities and scientific research institutions to cultivate innovative talents, strengthens the core competitiveness of animation enterprises, and enables universities, enterprises and scientific...

Current Status of the Campus Football Activities in the Primary Schools of Qingdao City and the Countermeasure Research

Zhenbo Sun, Qianxia Sui
In order to better promote the implementation of Chinese teenagers' campus football, this paper takes Qingdao City, one of the first batch of national-level campus football promotion and distribution cities as an example, conducts field investigation and analysis about the implementation conditions of...

Research on Professional Emotional Cultivation of Computer Major Based on School-Enterprise Cooperation

Xiujuan Sun
Traditional computer teaching pays less attention to professional emotional cultivation than education of knowledge and skills, which leads students to have lower interest in learning, resulting in poor teaching effect. In fact, professional emotions will improve students’ learning interest, drive students...

Reflections on the Cultivation of Pupils' Ideal Personality by Sinology Learning Education

Qiai Huang
While promoting the sinology education in primary schools, we also need to think about the following important questions: are the primary school students old enough to receive sinology education? What are the specific goals of children receiving sinology education from an early age? How to conduct correct...

Research on the Training of On-the-job Graduate Students in Armed Police Forces

Li Zou, Yu Cao, Pengcheng Xiao
As a representation of the high-level talents of the armed forces, the graduates of the armed police academies and universities will become an important force in the future of our army's modernization construction. This paper takes the in-service postgraduate as the research object, analyzes the current...

From Instrumental Reason to Value Reason: Reflection on the Issue of Teacher's Educational Belief

Changwei Gong
Educational belief is the deep core element of the teacher's personality system and the fundamental educational power in the teacher's soul. Through interdisciplinary qualitative research, this article explores the reflective exploration on educational belief from the perspectives of philosophy, sociology,...

Reform and Practice of Practice Teaching for Primary Education Specialty

Zijian Guo, Xuehua Jiang
With the development of the new curriculum reform, the requirements for primary school teachers will be further improved in the future. The rationality of the structure of practical teaching content is directly related to the professional level of students in normal schools. It is necessary to set up...

On The Protection of College Students' Rights and Interests in The “Gig Economy”

Yingjue Du, Hongzhen Lin, Sen Yang, Guidan Xu
The purpose of this paper is to study the issues related to students' rights and interests in the gig economy and how to strengthen the rights and interests of students in the gig economy. By means of questionnaire survey and interview, this paper conducts literature research and makes an in-depth analysis...

Exploration on Joint Course Construction based on the Improvement of Inclusive Education Teachers’ Ability

Mei Zhu, Rui Ren
Protecting every child, especially the educational rights of children with special needs, has become an important sign of measuring a country’s material and spiritual civilization. Inclusive education is the most effective way to realize these objectives, and the best effective supports and security...

Sharing Economy: A State-of-the-Art Survey

Zewei Yang, Lin Ma, Zike Zhang
The progress of mobile Internet technology has enabled the sharing economy to develop rapidly in the past decade, and it has rapidly involved many fields such as transportation, hotel, finance, consumer credit and labor market, and covers factor market (capital and labor) and product market (goods and...

The Study on the Promotion Strategy of Army Civilian Faculty’s Teaching Ability in the Military Academy from an Individual Perspective

Lixin He, Meng Jin, Jingxue Sun
With the establishment of the Army Civilian Policy since 2005, the number of Army Civilian community has witnessed an increasing trend, especially in military academies. Therefore, the teaching abilities of civilian posts have aroused great attention, but there is no systematic analysis on the promotion...

Online Teaching Design for Innovation and Invention Courses

Fan Jiang, Zhongmin Xiao, Qingfeng Wu, Zhenzhang Liu
Innovation and invention courses play a crucial role in improving students' innovative ability. Through online mode, more students can learn innovative methods and thus improve their innovative ability. Therefore, it is imperative to construct online courses. This paper integrates TRIZ theory and Extenics...

Research on the Cultivation of “Chinese Spirit” by Socialist Core Values

Chiping Li
The report of the Nineteenth National Congress of the Communist Party of China proposes to build “Chinese value, Chinese spirit, Chinese power and provide spiritual guidance to the people.” Socialist core values, on the one hand, introduces the modern direction and signs of rebuilding the national spirit,...

Effect of TRX Suspension Training on Muscle Explosive Force of Police College Students

Fan Zhang
The purpose of this study was to investigate the effects of 12-week TRX suspension training and instrument resistance training on dorsal muscle strength and isometric muscle endurance of police college students. Thirty male students from Nanjing Forest Police College were randomly divided into TRX suspension...

The Reform and Exploration of Japanese Reading Instruction Methods from the Perspective of the Psycholinguistics

Wei Yin
Reading is a complex mental activity, a “guessing game based on the psychological languages" rather than a process of passively decoding from the view of psycholinguistics. Starting from the universal problems exist in students' Japanese Reading, the thesis points out the drawbacks of traditional Japanese...

Research on Information Transmission Capacity of WeChat Friends Circle

Zhenkun Wu, Zhenlong Peng, Yuzi Cui
With the development of network technology, the most representative “WeChat circle of friends” in the social network is increasingly becoming the main tool for disseminating information. In order to use the “WeChat friends circle” information transmission function scientifically and effectively, we introduce...

Exploration on Teaching Management Reform in Applied Undergraduate Colleges under the Full Credit System

Yanan Gou, Wei Xu
With the development of higher education in China, the implementation of the full credit system has become an inevitable trend of higher education development and reform. It is the fusion product of modern education idea and modern management idea. Firstly, this paper introduces the development course...

The Role of Library Director and Users in Planning a Building or Renovation

Jingwu Han
The librarian plays an important role in the design and construction of a new facility. Frequently, if the organization is large and the project complex, the committee serves to represent entire staff, as well as members of the public, student body, faculty, or other constituents. City or institutional...

Research on the Development and Practice of School-enterprise Integration Teaching Information Course on the Basis of "STC+ four-in-one"

Zhimin Yu
The purpose of this paper is to reforming curriculum by integrating characteristics of education informatization in China with the up to date STC concept of American vocational education. This paper provides that curriculum design is modular, curriculum implementation is teamed, curriculum evaluation...

On the Active Struggle of Children's Novels in “Strange Tales of a Lonely Studio”

Yujun Yang
There are many children's novels in the famous collection of classical Chinese short stories in the early Qing Dynasty, for example “Strange Stories from a Lonely Studio”. In these works, the author Pu Songling actively expresses the spirit of young hero's active struggling against evil forces and shapes...

Exploration on the Path of Emotional Identification of University Students in New Era on Socialist Core Values

Yinzhu Li
In order to improve the effectiveness of the socialist core value education for university students, the investigation finds that the socialist core value education in current colleges and universities focuses on identity education, and the ways (put forward in combination with the principle of emotional...

Application of Mathematical Modeling in Marketing Management Problem

Xuemei Yu
The enterprise should develop the production and sales plan with maximum profit, double profit and balanced sales as goals according to external demand and internal conditions. They should also apply linear programming, integer programming, multi-objective programming model in operational research model,...

Study on the Causes of Male Preschool Teachers' Absence and Countermeasures

Yan Chen
The strong will and masculine quality of male kindergarten teachers have a subtle influence on the healthy growth of children. This paper investigates the number of male teachers in kindergartens in Zaozhuang area and analyzes the reasons for the lack of male teachers in kindergartens. The following...