Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)

Exploration and Analysis of the Integrated Enterprise Marketing in the Context of Microfilms and New Media

Authors
Shikun Liu
Corresponding Author
Shikun Liu
Available Online December 2018.
DOI
https://doi.org/10.2991/iceiss-18.2018.10How to use a DOI?
Keywords
Newmedia; Microfilms; Enterprise; Integrated marketing
Abstract
This paper is aimed at allowing enterprises to take full advantage of microfilms for the integrated marketing in the fierce market competition in the context of new media, so that product information can be kept in the heart of customers, and further customers can give priority to their products for satisfying purchase demand. This paper analyzed the enterprises' mode of integrated marketing in the context of new media and emphasized on studying how to combine microfilms with the integrated enterprise marketing to achieve the optimal promotion effect through the cases, presented the combination mode of microfilms and integrated enterprise marketing, and forecasted the future development trend.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-622-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/iceiss-18.2018.10How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Shikun Liu
PY  - 2018/12
DA  - 2018/12
TI  - Exploration and Analysis of the Integrated Enterprise Marketing in the Context of Microfilms and New Media
PB  - Atlantis Press
SP  - 39
EP  - 41
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.10
DO  - https://doi.org/10.2991/iceiss-18.2018.10
ID  - Liu2018/12
ER  -