Exploration and Analysis of the Integrated Enterprise Marketing in the Context of Microfilms and New Media

DOI

10.2991/iceiss-18.2018.10How to use a DOI?

Keywords

Newmedia; Microfilms; Enterprise; Integrated marketing

Abstract

This paper is aimed at allowing enterprises to take full advantage of microfilms for the integrated marketing in the fierce market competition in the context of new media, so that product information can be kept in the heart of customers, and further customers can give priority to their products for satisfying purchase demand. This paper analyzed the enterprises' mode of integrated marketing in the context of new media and emphasized on studying how to combine microfilms with the integrated enterprise marketing to achieve the optimal promotion effect through the cases, presented the combination mode of microfilms and integrated enterprise marketing, and forecasted the future development trend.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Shikun Liu
PY  - 2018/12
DA  - 2018/12
TI  - Exploration and Analysis of the Integrated Enterprise Marketing in the Context of Microfilms and New Media
BT  - Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)
PB  - Atlantis Press
SP  - 39
EP  - 41
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.10
DO  - 10.2991/iceiss-18.2018.10
ID  - Liu2018/12
ER  -