The Development of Chinese B2C Cross-border E-Commerce-Taking Wish Platform as an Example

DOI

10.2991/iceiss-18.2018.97How to use a DOI?

Keywords

Wish Platform; Personalization Recommendation; E-Commerce; B2C Cross-border

Abstract

Cross-border e-commerce has developed rapidly in recent years and has become a new force to promote China's economic development. Focusing on B2C cross-border e-commerce, the paper firstly introduces the concept of B2C cross-border e-commerce, analyzes its current situation and the influence of B2Cexport cross-border e-commerce on China's small and medium-sized enterprises (SMEs). Then it sorts out the development and explains the features and advantages of the Wish platform. After that, it puts forward some suggestions on how to operate on the Wish platform as well as the operation process. Finally, a conclusion is reached that B2C cross-border e-commerce has good prospects for development, and it has promoted B2C cross-border e-commerce. SMSEs should seize the development opportunity.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ting Wang
AU  - Zhenlong Peng
AU  - Manping Ye
PY  - 2018/12
DA  - 2018/12
TI  - The Development of Chinese B2C Cross-border E-Commerce-Taking Wish Platform as an Example
BT  - Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)
PB  - Atlantis Press
SP  - 399
EP  - 403
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.97
DO  - 10.2991/iceiss-18.2018.97
ID  - Wang2018/12
ER  -