Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)

Research on Information Transmission Capacity of WeChat Friends Circle

Authors
Zhenkun Wu, Zhenlong Peng, Yuzi Cui
Corresponding Author
Zhenlong Peng
Available Online December 2018.
DOI
https://doi.org/10.2991/iceiss-18.2018.17How to use a DOI?
Keywords
WeChat friends; Transmission capacity, Topology model; Six degrees of separation theory
Abstract
With the development of network technology, the most representative “WeChat circle of friends” in the social network is increasingly becoming the main tool for disseminating information. In order to use the “WeChat friends circle” information transmission function scientifically and effectively, we introduce the existing communication mechanisms. By means of empirical analysis, the paper analyzes the propagation path characteristics and time characteristics of “WeChat friends circle” in ways that the best propagation time and path are obtained. In addition, the topology model of “WeChat friend circle” information propagation is constructed and the propagation ability is calculated. Based on the six-degree segmentation theory, we try to provide reasonable marketing strategy for enterprises.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-622-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/iceiss-18.2018.17How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhenkun Wu
AU  - Zhenlong Peng
AU  - Yuzi Cui
PY  - 2018/12
DA  - 2018/12
TI  - Research on Information Transmission Capacity of WeChat Friends Circle
PB  - Atlantis Press
SP  - 64
EP  - 68
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.17
DO  - https://doi.org/10.2991/iceiss-18.2018.17
ID  - Wu2018/12
ER  -