Application of Mathematical Modeling in Marketing Management Problem

DOI

10.2991/iceiss-18.2018.46How to use a DOI?

Keywords

Mathematical Modeling; Marketing Management; Optimization; Balanced Sales

Abstract

The enterprise should develop the production and sales plan with maximum profit, double profit and balanced sales as goals according to external demand and internal conditions. They should also apply linear programming, integer programming, multi-objective programming model in operational research model, double profit, multiple modeling ideas, hierarchical analysis, and combine Lindo, Lingo, Excel, Matlab and other mathematical software to analyze and collate data, so as to achieve the production and marketing optimization.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuemei Yu
PY  - 2018/12
DA  - 2018/12
TI  - Application of Mathematical Modeling in Marketing Management Problem
BT  - Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)
PB  - Atlantis Press
SP  - 183
EP  - 188
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.46
DO  - 10.2991/iceiss-18.2018.46
ID  - Yu2018/12
ER  -