Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)

Application of Mathematical Modeling in Marketing Management Problem

Authors
Xuemei Yu
Corresponding Author
Xuemei Yu
Available Online December 2018.
DOI
https://doi.org/10.2991/iceiss-18.2018.46How to use a DOI?
Keywords
Mathematical Modeling; Marketing Management; Optimization; Balanced Sales
Abstract
The enterprise should develop the production and sales plan with maximum profit, double profit and balanced sales as goals according to external demand and internal conditions. They should also apply linear programming, integer programming, multi-objective programming model in operational research model, double profit, multiple modeling ideas, hierarchical analysis, and combine Lindo, Lingo, Excel, Matlab and other mathematical software to analyze and collate data, so as to achieve the production and marketing optimization.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-622-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/iceiss-18.2018.46How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xuemei Yu
PY  - 2018/12
DA  - 2018/12
TI  - Application of Mathematical Modeling in Marketing Management Problem
PB  - Atlantis Press
SP  - 183
EP  - 188
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.46
DO  - https://doi.org/10.2991/iceiss-18.2018.46
ID  - Yu2018/12
ER  -