Application of Mathematical Modeling in Marketing Management Problem
Available Online December 2018.
- https://doi.org/10.2991/iceiss-18.2018.46How to use a DOI?
- Mathematical Modeling; Marketing Management; Optimization; Balanced Sales
- The enterprise should develop the production and sales plan with maximum profit, double profit and balanced sales as goals according to external demand and internal conditions. They should also apply linear programming, integer programming, multi-objective programming model in operational research model, double profit, multiple modeling ideas, hierarchical analysis, and combine Lindo, Lingo, Excel, Matlab and other mathematical software to analyze and collate data, so as to achieve the production and marketing optimization.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xuemei Yu PY - 2018/12 DA - 2018/12 TI - Application of Mathematical Modeling in Marketing Management Problem PB - Atlantis Press SP - 183 EP - 188 SN - 2352-5398 UR - https://doi.org/10.2991/iceiss-18.2018.46 DO - https://doi.org/10.2991/iceiss-18.2018.46 ID - Yu2018/12 ER -