Risk Perception of Technological Innovation and Executive Risk Appetite’ Impacts on the Science and Technology Insurance Purchase Willingness

DOI

10.2991/iceiss-18.2018.53How to use a DOI?

Keywords

S&T insurance; Insurance Purchase Willingness; SEM; Risk perception; Risk appetite

Abstract

Based on survey data of enterprises in Hubei province, structural equation modeling (SEM) was used to explore the relationship between technological innovation activity, technological innovation risk perception, S&T insurance policy perception, executive risk appetite and science and technology insurance (S&T insurance) purchase willingness. The result indicates that: (1) there is a positive correlation between technological innovation activity, S&T insurance policy perception and S&T insurance purchase willingness. (2) technological innovation risk perception has a positive impact on S&T insurance purchase willingness, and technological innovation activity also indirectly affects the S&T insurance purchase willingness through the technological innovation risk perception. (3) executive risk appetite has a negative impact on the S&T insurance purchase willingness. And executive risk appetite regulates the relationship between technological innovation activity and S&T insurance purchase willingness.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kefan Xie
AU  - Mengying Zeng
PY  - 2018/12
DA  - 2018/12
TI  - Risk Perception of Technological Innovation and Executive Risk Appetite’ Impacts on the Science and Technology Insurance Purchase Willingness
BT  - Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)
PB  - Atlantis Press
SP  - 212
EP  - 215
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.53
DO  - 10.2991/iceiss-18.2018.53
ID  - Xie2018/12
ER  -