Research on the Potential of Marketing of Sports Dance Training in West University Town in Jinan Based the SWOT Analysis Method

DOI

10.2991/icelaic-14.2014.61How to use a DOI?

Keywords

Sports dance training, SWOT analysis, West university town in Jinan

Abstract

By gathering up firsthand data of the sports dance training in west university town in Jinan through literature and questionnaire, and analyzing it under the direction of SWOT —a marketing tool to find the internal and external factors for sports dance training in west university town in Jinan, and then propose some coping tactics in this regard.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lan Gao
AU  - Xiaoyong Tang
PY  - 2014/05
DA  - 2014/05
TI  - Research on the Potential of Marketing of Sports Dance Training in West University Town in Jinan Based the SWOT Analysis Method
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 240
EP  - 243
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.61
DO  - 10.2991/icelaic-14.2014.61
ID  - Gao2014/05
ER  -