A Study on the Characteristics and Writing Principles of Business Correspondence

DOI

10.2991/icelaic-14.2014.93How to use a DOI?

Keywords

Business correspondence, communication, characteristics, writing principles

Abstract

Business correspondence is a written communication in the trade between the two sides. During the exchanges of business correspondence, the view of the two sides is to be expressed and communicated as well as ideas and information. Therefore, an effective exchange of business correspondence can help domestic manufacturers and foreign customers establish or maintain a long-term friendly relationship. Undoubtedly, it is particularly important to learn how to write a successful business correspondence. However, just copying theoretical principles from the text is not enough. This paper takes “3C” principles, a standard of a good business correspondence generally accepted in academic field and British linguist G.N. Leech’s famous politeness principles as a theoretical background, analyzing the characteristics of the language used in BC, respectively in terms of its lexical characteristic and its structural characteristics in sentences. Then, in order to batter grasp the key to write a successful business correspondence, some main writing principle like polite principle will be specifically analyzed.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Zi Yu
AU  - Yuyang Fu
PY  - 2014/05
DA  - 2014/05
TI  - A Study on the Characteristics and Writing Principles of Business Correspondence
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 369
EP  - 372
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.93
DO  - 10.2991/icelaic-14.2014.93
ID  - Yu2014/05
ER  -