Proceedings of the International Conference on Education, Language, Art and Intercultural Communication

Attractive Quality and Creative Management of Dongyang Wood Carving

Authors
Qian Zheng, Zhixin Chen
Corresponding Author
Qian Zheng
Available Online May 2014.
DOI
10.2991/icelaic-14.2014.127How to use a DOI?
Keywords
Dongyang Wood Carving, Attractive Quality, Creative Management
Abstract

during the process of industrialization, there is a homogenous tendency in Dongyang wood carving because of mechanized production and Dongyang wood carving has gradually lost its unique artistic charm. Using the attractive quality theory, the paper analyzes the quality elements of Dongyang wood carving and comes to a conclusion that, expect the quality elements that can reflect the practical values, such as materials, attractive quality elements that are attached to the practical values, such as carving art and culture, shall be explored to the greatest extent; the paper also believes that creative management is an important way to improve the attractive quality of Dongyang wood carving, furthermore, the paper proposes specific measures to strengthen the creative management of Dongyang wood carving enterprises.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2014
ISBN
10.2991/icelaic-14.2014.127
ISSN
2352-5398
DOI
10.2991/icelaic-14.2014.127How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qian Zheng
AU  - Zhixin Chen
PY  - 2014/05
DA  - 2014/05
TI  - Attractive Quality and Creative Management of Dongyang Wood Carving
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 506
EP  - 508
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.127
DO  - 10.2991/icelaic-14.2014.127
ID  - Zheng2014/05
ER  -