This paper analyzed all kinds of mass communication function of commonweal advertising, it listed a large number of successful cases to interpret the commonweal advertising in the dissemination of positive life elements, survival philosophy, moral values and norms, and it promoted the harmonious development...

The ever-extending bookshelves of the China Digital Library make searching for information much easier - it is just a few clicks of the mouse away. As China's key information infrastructure construction project, the digital library has been listed as a key project in China's "10th Five-year Plan". China...

How to rebuild black women’s identity and dignity under the multiple oppression of classism, sexism and racism has always been Toni Morrison’s major concern. The paper analyzes three solutions to the problem of identity crisis in her first novel The Bluest Eye. Loving one’s black image, loving one’s...

In this paper, the functions and positions of the secondary characters in the novel have been analyzed. The secondary characters play the key roles in rendering the heroine, pushing the development of the details and enhancing the mood of the novel. In Jane Austen’s Emma, there are a series of the secondary...

Chinese and Americans have significantly different consumption views; from youth, the Americans have been used to consumption by the loan, but most of the Chinese are accustomed to the consumption by the deposit. The US is the biggest consuming country in the world; China is the greatest country of deposit...

As a result of Chinese and Western culture’s difference Chinese and Westerners’ communication has easily formed into the awkward and even embarrassed conditions. Along with the quick change of the whole world’s process of integration, the breadth and the depth of Chinese and Westerners’ communication...

Western countries have their own systematic diet culture; China has his own unique and rich diet culture too. However, one phenomenon should not be ignored: nowadays China traditional diet culture has showed new characteristics. The mode of western diet, the diet ideas, diet wares and so on are immersing...

Tess of the D’Urbervilles, written by Thomas Hardy, a British critical realist writer at the end of the nineteenth century, is hailed as the gem of British literature and the world literature. The author successfully creates many tragedy characters, in which the image of Tess is the most typical one....

This paper expounds the current situation of Manchu intangible cultural heritage and the necessity to protect it by using the technology of multimedia. The details of Collecting, collating and making digital process of Manchu intangible cultural heritage by using multimedia technology are introduced...

As the basic regional unit of the administrative divisions—county, its tourism development will affect the overall situation of tourism in our country. So the study on the development of county tourism plays a significant role in promoting the development of county tourism. Recent years have witnessed...

After the Cold War, the government of India initiated “Look East” policy actively, combining the change of the domestic and international situation, which opened a new era for the relationship between India and China. In the implementation of the “Look East” policy, the relations between India and China...

A Passage to India is the masterpiece of E.M. Forster and a classical work of the early 20th century, which exposes the insuperable chasm between the Great Britain and India. The book is full of bitter irony, beautiful lyrics, meaningful symbol and far-reaching philosophical predict. In 1996, it was...

TV documentary with documentary style and humanistic quality is an important path to intercultural communication and effective carrier. Chinese documentary creative vision need to globalization, cultural resources with the strangeness and commonality, who spread the idea of the diverse demands of the...

Based on the studies of news lead and cultural differences, this paper studies commonnesses and differences between Chinese and English news leads in three aspects: grammatical structures, writing styles and six elements and explores the causes, through the establishment of small corpus composed of fifty...

With the rapid development of world economy, people have increasingly enlarged their communications with others and the intercultural communications among countries are becoming more and more frequent and important. Translation, as a means of bridging intercultural communication has been discussed heatedly...

With the globalization, people communicate with each other more frequently and extensively. Whatever the oral or written form, the culture, especially the thinking pattern has a great effect on the communication. Language reflects our thinking and thinking can be expressed on different language form....

With the increasingly frequent intercultural communication, the influence of intercultural Pragmatic failures more and more clearly revealed. Currently, many researchers and language teachers at home and abroad conducted researches on verbal conduct pragmatic failure, but they often overlooked the nonverbal...

With the globalization of higher education, the exchange and cooperation between universities is greatly increased. Foreign Affairs administrators in Universities bridge all kinds of international cooperation. They are the window to the outside world and could play a crucial role for the success of cooperation....

The Book of Changes is the essence of Chinese traditional culture with a tremendous artistic charm, which is a star never falling, a shining pearl, and a masterpiece. This book, as the first of collected classics and the source of Chinese culture, is a monumental masterpiece to elaborate Chinese humanism...

Overview of the evolutionary model of technosphere as a complex synergetic system. Analysis of the structure and hierarchy of the communicative links between its elements. Demonstration of the particular role of science and education system in facing environmental challenges, as well as of the prospects...

This article presents the particular characteristics of the Russian manor culture sprang up in the latter half of the 18th century. It states that the phenomena of the Russian manor is that it represented a whole world – a «microcosm», uniting within itself a house, a garden, a forest and a man. The...

Computer-mediated communication patterns have revolutionized traditional interpersonal communication. This study investigates gender differences of self-disclosure in face-to-face communication and e-mail usage. 297 Chinese students were included in the study. Participants completed a questionnaire regarding...

Pasternak gets into the literary world by poetry creation and is regarded as a dazzling new star in twentieth century Russian literature. Study of his poetry works has made significant achievements in the past few decades. His poetry works systematically describe his unique poetic world. This paper aims...

Color words are expressive language with profound culture meanings. This thesis provides a large number of examples to illustrate the cultural connotations of the basic color terms: black, white, red, yellow and green. It can help the readers know their cultural connotations clearly in English and Chinese,...

To learn a foreign language, you have to master the knowledge, skills and also have to understand the language which reflected the foreign culture, so as to overcome cultural barriers, communicate with foreigners decently and effectively and have emotional communication and cross-cultural communication....

Based on the analysis of ecological civilization under the horizon of the importance of cultivating the public quality of humanistic and social science, this paper discusses the construction of ecological civilization as a systematic project, and development of humanities and social science literacy,...

Movie music is the music created for the movie. It is the high generalization of the movie content. It can employ the particular style and the concise emotional expression to enrich the main characters in the movie. The artistic attraction always takes the viewers into a certain historical context and...

As an independent film director, Woody·Allen’s strong sense of self and distinctive personal style can be found in his film. Although the absurd plot in his film makes us laugh out loudly, sentimental and tragic philosophical thought is shown behind jokes. “Crime and punishment” and “Existentialism”...