Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)

College English Teaching Reform of China under the External Propaganda Policy

Authors
Xiaoli Zhang
Corresponding Author
Xiaoli Zhang
Available Online December 2016.
DOI
10.2991/icelaic-16.2017.53How to use a DOI?
Keywords
external propaganda; cultural soft power; college English reform
Abstract

It is one of China's important national strategies to build a cultural power and to introduce its traditional culture to the world. To strengthen the external propaganda will enhance China's cultural soft power and greatly contribute to the national strategic objective. China's external propaganda has to fully aware of the international environment and keep up with the times. Its success can only be assured with timely strategic adjustments and multichannel for communication. The globalization and information modernization open up a favorable new situation for China's external propaganda, for it does not only expand the front but also enrich the Channels. Faced with the new situation, China's publicity has to grab the opportunity and absorb the ordinary citizens, especially the energetic college students, into its propaganda front and take good advantage of the interpersonal communication to spread the good voice of China. This puts forward higher requirements for college English Teaching. China's College English Teaching has to deepen its reform centering around teaching materials, teaching mode and teaching staff under the guidance of the propaganda's three principles. China's English teaching is expected to contribute to the establishment of China's international image.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2016
ISBN
10.2991/icelaic-16.2017.53
ISSN
2352-5398
DOI
10.2991/icelaic-16.2017.53How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiaoli Zhang
PY  - 2016/12
DA  - 2016/12
TI  - College English Teaching Reform of China under the External Propaganda Policy
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 205
EP  - 208
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.53
DO  - 10.2991/icelaic-16.2017.53
ID  - Zhang2016/12
ER  -