Discussion on Service Marketing for Gallery Management in Free Opening Age

DOI

10.2991/icelaic-16.2017.126How to use a DOI?

Keywords

gallery management; service marketing; non-profit organization; marketing

Abstract

With the rapid development of gallery business in our country, it provides convenient diversified cultural service. In free opening age, the gallery managers and servers shall connect the gallery operation and market operation, and on the base of virtuous circle with public relations, expand service and management concepts in accordance with audiences' requirements from the view of marketing to play the due social function of gallery. In this article, it takes services marketing view as the starting point and injects flesh blood into the development of gallery, the national non-profit cultural organization from the building and management of gallery staff to audience factors of the staff management of gallery, so as to better play its public education function, serve the society and promote faster and better development of national public cultural undertakings.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Tu
AU  - Cuicui Liu
PY  - 2016/12
DA  - 2016/12
TI  - Discussion on Service Marketing for Gallery Management in Free Opening Age
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 529
EP  - 532
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.126
DO  - 10.2991/icelaic-16.2017.126
ID  - Tu2016/12
ER  -