Teaching Point Analysis on Advertisement Design of Shopping Mall

DOI

10.2991/icelaic-16.2017.147How to use a DOI?

Keywords

advertisement design of shopping mall; design features of shopping mall; components of advertisement of shopping mall

Abstract

With the rapid development of commercial advertisement industry, the application of advertisement design is more and more widely, and in course teaching, relative to the advertisement design whose main requirement is posters of print advertisings, the advertisement design of shopping malls undoubtedly involves more faces and more content. According to their personal profession characteristics, and in combination with many aspects such as the design point, elements and hand-painted font of shopping mall advertisement, simply analyzes the advertisement design of shopping malls.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kai Wei
PY  - 2016/12
DA  - 2016/12
TI  - Teaching Point Analysis on Advertisement Design of Shopping Mall
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 606
EP  - 608
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.147
DO  - 10.2991/icelaic-16.2017.147
ID  - Wei2016/12
ER  -