Research on College Students' Color Preference
- https://doi.org/10.2991/icelaic-16.2017.152How to use a DOI?
- color preference; college students; young customers
Color preference of college students were investigated in this paper. 10 basic colors of Munsell color wheel were taken as the objects. 500 college students in Xiamen city were set as subjects. Preference value towards fashion colors were defined orderly from 10 to 1. Minitab15 software was applied as the analyzing tool to analyze the data. Results showed that: 1) color preference of college students is ordered as: blue, purple, blue purple, red purple, blue green, red, green, yellow green, yellow and orange. 2) current college students prefer cold property colors.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Guoquan Zhang PY - 2016/12 DA - 2016/12 TI - Research on College Students' Color Preference BT - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016) PB - Atlantis Press SP - 623 EP - 625 SN - 2352-5398 UR - https://doi.org/10.2991/icelaic-16.2017.152 DO - https://doi.org/10.2991/icelaic-16.2017.152 ID - Zhang2016/12 ER -