Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)

Research on College Students' Color Preference

Authors
Guoquan Zhang
Corresponding Author
Guoquan Zhang
Available Online December 2016.
DOI
https://doi.org/10.2991/icelaic-16.2017.152How to use a DOI?
Keywords
color preference; college students; young customers
Abstract

Color preference of college students were investigated in this paper. 10 basic colors of Munsell color wheel were taken as the objects. 500 college students in Xiamen city were set as subjects. Preference value towards fashion colors were defined orderly from 10 to 1. Minitab15 software was applied as the analyzing tool to analyze the data. Results showed that: 1) color preference of college students is ordered as: blue, purple, blue purple, red purple, blue green, red, green, yellow green, yellow and orange. 2) current college students prefer cold property colors.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2016
ISBN
978-94-6252-292-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icelaic-16.2017.152How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Guoquan Zhang
PY  - 2016/12
DA  - 2016/12
TI  - Research on College Students' Color Preference
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 623
EP  - 625
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.152
DO  - https://doi.org/10.2991/icelaic-16.2017.152
ID  - Zhang2016/12
ER  -