The Narrative Construction of Chinese Animation from the Perspective of Adolescent Audience

DOI

10.2991/icelaic-17.2017.116How to use a DOI?

Keywords

Chinese Animation; adolescent; narrative

Abstract

Since the new century, the new generation of "post 2000" audience cultivated by the Chinese animation are gradually entering adolescence, so continuing to grasp the viewing preferences of this group and adapting to the market demand of a higher level is an important means for Chinese animation to achieve the continuation of influence and sound and comprehensive development. Based on the theme narrative theory, this paper takes contemporary adolescent as object and tries to find the way out and direction of sustainable development of Chinese animation in the fierce market competition through the study of the narrative theme, role shaping, narrative carrier and the cultural inheritance.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongya Zhou
PY  - 2017/12
DA  - 2017/12
TI  - The Narrative Construction of Chinese Animation from the Perspective of Adolescent Audience
BT  - Proceedings of 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017)
PB  - Atlantis Press
SP  - 519
EP  - 523
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-17.2017.116
DO  - 10.2991/icelaic-17.2017.116
ID  - Zhou2017/12
ER  -