The Semantic Analysis of Traditional Symbolic Graphics in the Design of Brand Visual Image

DOI

10.2991/icelaic-17.2017.150How to use a DOI?

Keywords

traditional graphics; cultural value; brand visual image

Abstract

It reflects people's basic necessities from the perspective of traditional graphics. It reflects the different historical background of customs. It makes analysis of its semantic value from the cultural roots of folk traditional graphics. It should open creative ideas, learn its ways of extraction and interpretation through the applications of visual image design from ancient to modern in the clothing, food, shelter, transport and other. By drawing on the essence of traditional graphic art, it excavates the connotation of humanistic value, integrates it into the creativity of modern brand visual image, injects new artistic expression on the basis of reintegration, and creates the visual image of oriental brand which is different from western elegance. The "traditional graphics semantics" should be rooted in the heart. And it can provide theoretical support for the creation of the modern brand visual image design works with traditional cultural connotation.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chen Xu
PY  - 2017/12
DA  - 2017/12
TI  - The Semantic Analysis of Traditional Symbolic Graphics in the Design of Brand Visual Image
BT  - Proceedings of 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017)
PB  - Atlantis Press
SP  - 651
EP  - 653
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-17.2017.150
DO  - 10.2991/icelaic-17.2017.150
ID  - Xu2017/12
ER  -