Proceedings of the 5th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2018)

Study on American Culture from the Perspective of American Advertising Language

Authors
Zhou Wei
Corresponding Author
Zhou Wei
Available Online December 2018.
DOI
10.2991/icelaic-18.2018.78How to use a DOI?
Keywords
context theory; advertising language; American culture
Abstract

From the perspective of pragmatics and based on the theory of context, this paper analyzes and studies the application of context theory to advertising language and cultural view with the method of case study. The paper explains the context theory first and a simple introduction is made to advertising language. Then, it focuses on the analysis of the application of context theory to advertising language and classified context into linguistic context and non-linguistic context. Through the analysis, the paper seeks to understand the American cultures conveyed by advertising language.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
10.2991/icelaic-18.2018.78
ISSN
2352-5398
DOI
10.2991/icelaic-18.2018.78How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Zhou Wei
PY  - 2018/12
DA  - 2018/12
TI  - Study on American Culture from the Perspective of American Advertising Language
BT  - Proceedings of the 5th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2018)
PB  - Atlantis Press
SP  - 350
EP  - 355
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-18.2018.78
DO  - 10.2991/icelaic-18.2018.78
ID  - Wei2018/12
ER  -