Study on American Culture from the Perspective of American Advertising Language
Authors
Zhou Wei
Corresponding Author
Zhou Wei
Available Online December 2018.
- DOI
- 10.2991/icelaic-18.2018.78How to use a DOI?
- Keywords
- context theory; advertising language; American culture
- Abstract
From the perspective of pragmatics and based on the theory of context, this paper analyzes and studies the application of context theory to advertising language and cultural view with the method of case study. The paper explains the context theory first and a simple introduction is made to advertising language. Then, it focuses on the analysis of the application of context theory to advertising language and classified context into linguistic context and non-linguistic context. Through the analysis, the paper seeks to understand the American cultures conveyed by advertising language.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhou Wei PY - 2018/12 DA - 2018/12 TI - Study on American Culture from the Perspective of American Advertising Language BT - Proceedings of the 5th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2018) PB - Atlantis Press SP - 350 EP - 355 SN - 2352-5398 UR - https://doi.org/10.2991/icelaic-18.2018.78 DO - 10.2991/icelaic-18.2018.78 ID - Wei2018/12 ER -