Narrative Integration of “Culture” and “Human” in Chinese Cultural TV Programs Taking National Treasure as an Example

DOI

10.2991/icelaic-18.2018.139How to use a DOI?

Keywords

National Treasure; cultural TV programs; “culture” and “human”; narrative integration; paternal narration

Abstract

As a breakthrough in Chinese cultural TV programs in the new era, National Treasure highlights the narrative integration of “human” and “culture” in the aspects of “human-oriented” narrative strategy and the consistency between the “star effect” of narrative subject and cultural core. It changes the narrative tendency of the related programs that pay too much attention to cultural “utensils”, and focuses on the “civilianization”. The program also adopts the “Paternity Narrative” technique to show the story of “father generations” inheritance behind the cultural relics from ancient and contemporary perspectives, thus highlighting the spiritual dimension of the program and achieving good communication results. This exploration demonstrates the superiority and vitality of the narrative language of film and television in the cultural communication, and constructs the self-confidence posture of the program in the dissemination of traditional culture.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wu Duanli
AU  - Chen Weihua
PY  - 2018/12
DA  - 2018/12
TI  - Narrative Integration of “Culture” and “Human” in Chinese Cultural TV Programs Taking National Treasure as an Example
BT  - Proceedings of the 5th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2018)
PB  - Atlantis Press
SP  - 649
EP  - 654
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-18.2018.139
DO  - 10.2991/icelaic-18.2018.139
ID  - Duanli2018/12
ER  -