Viewing the Mass Communication of Non-mainstream Culture from “The Rap of China”

DOI

10.2991/assehr.k.201215.334How to use a DOI?

Keywords

“The Rap of China”, 5W communication mode, non-mainstream culture, mass communication

Abstract

With the advent of the new media era, the “non-mainstream culture” that was originally hidden in the mass culture has begun to emerge, and it has spread day by day through rich and broad communication channels. The rise of non-mainstream culture not only maintains the ecology and activity of cultural production and consumption, but also meets the public’s demand for diversified production content. This article takes Laswell’s 5W (Who — Says What — In Which Channel — To Whom — With What Effects) communication model as the basic framework, starts from the perspective of communication, and combines the background of new media to conduct an in-depth analysis of “The Rap of China” program that belongs to non-mainstream culture. Starting from the characteristics and communication methods of non-mainstream culture, it sorts out the universally applicable value of how non-mainstream culture is disseminated among the masses, in order to provide direction for more non-mainstream culture’s mass communication.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Wang
AU  - Xiaohang Song
PY  - 2020
DA  - 2020/12/18
TI  - Viewing the Mass Communication of Non-mainstream Culture from “The Rap of China”
BT  - Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
PB  - Atlantis Press
SP  - 227
EP  - 233
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.334
DO  - 10.2991/assehr.k.201215.334
ID  - Wang2020
ER  -