Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)

Analysis on the Evolution of the Four Tropes of Semiotic Rhetoric of Chinese Cigarette Labels

Authors
Dongwei Yang, Mingzhe Li
Corresponding Author
Dongwei Yang
Available Online 18 December 2020.
DOI
10.2991/assehr.k.201215.371How to use a DOI?
Keywords
semiotic rhetoric, cigarette labels, evolution of the four tropes
Abstract

Cigarette labels are the commodity signs. As a form of advertisement, the text of cigarette labels, which is composed of words and patterns, is culturally branded because of its different times and regions, and has obvious characteristics of the times. The cigarette label in China has a history of more than one hundred years, and the style of the cigarette label has also undergone great changes. From the perspective of semiotic rhetoric, this article analyzes the evolution of the four tropes of ideographic way of cigarette label in China, and discusses how the ideographic way of cigarette label will evolve after entering the era of irony based on the current tobacco control in China.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 December 2020
ISBN
10.2991/assehr.k.201215.371
ISSN
2352-5398
DOI
10.2991/assehr.k.201215.371How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dongwei Yang
AU  - Mingzhe Li
PY  - 2020
DA  - 2020/12/18
TI  - Analysis on the Evolution of the Four Tropes of Semiotic Rhetoric of Chinese Cigarette Labels
BT  - Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
PB  - Atlantis Press
SP  - 432
EP  - 436
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.371
DO  - 10.2991/assehr.k.201215.371
ID  - Yang2020
ER  -