Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)

Research on Modern Translation of Traditional Auspicious Characters

Authors
Dan Chen
Corresponding Author
Dan Chen
Available Online 18 December 2020.
DOI
10.2991/assehr.k.201215.368How to use a DOI?
Keywords
auspicious characters, translation, symbolization, graphics, interaction
Abstract

Based on the new media perspective of multicultural integration, adhering to the thousand-year-old charm of traditional culture, this paper attempts to integrate traditional auspicious characters with modern design, combine the current consumer society and the culture of the times, as well as the new concepts, new thinking, and new carriers of the times, and use the inductive analysis method combining theory and case to carry out the research on modern translation of traditional auspicious characters through the perspectives of “symbolization, graphics, and interaction” to create new visual forms. The translation of tradition to modernity not only demonstrates the long historical and cultural accumulation of auspicious characters, but also activates the unique artistic charm of traditional auspicious characters, which is conducive to the inheritance and development of Chinese traditional auspicious culture.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 December 2020
ISBN
10.2991/assehr.k.201215.368
ISSN
2352-5398
DOI
10.2991/assehr.k.201215.368How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dan Chen
PY  - 2020
DA  - 2020/12/18
TI  - Research on Modern Translation of Traditional Auspicious Characters
BT  - Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
PB  - Atlantis Press
SP  - 413
EP  - 419
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.368
DO  - 10.2991/assehr.k.201215.368
ID  - Chen2020
ER  -