Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)

Evaluation of Mobile Corporation Brand Business Performance based on Association Rules

Authors
Hongxia Guo, Bin Pan, Yong Liu
Corresponding Author
Hongxia Guo
Available Online January 2018.
DOI
https://doi.org/10.2991/icem-17.2018.14How to use a DOI?
Keywords
Association rules analysis; Mobile communication company; Tariff package; Operation performance evaluation
Abstract
In SQL Server 2010 environment, the association rules is used to analyze the data of mobile phone users bill, in order to find the correlation between the users consumption and the revenue of mobile communications company Sichuan branch. The performance contribution(PC) indicators of tariff package is calculated according to the Lift of each association rules, after comparing the itemsets of association rules with discount tariff packages, the paper analyzes whether the design of tariff package is reasonable, and could improve the operation performance.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
January 2018
ISBN
978-94-6252-463-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/icem-17.2018.14How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hongxia Guo
AU  - Bin Pan
AU  - Yong Liu
PY  - 2018/01
DA  - 2018/01
TI  - Evaluation of Mobile Corporation Brand Business Performance based on Association Rules
PB  - Atlantis Press
SP  - 57
EP  - 60
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.14
DO  - https://doi.org/10.2991/icem-17.2018.14
ID  - Guo2018/01
ER  -