Research on the Communication Mode and Marketing Strategy of Mobile Media

DOI

10.2991/icem-17.2018.101How to use a DOI?

Keywords

Mobile media; Communication mode; Single point; Marketing strategy

Abstract

Smart phones are the important communication tools and information information dissemination media, and the communication mode of mobile media and the transmission form of mobile phone network affect the development of the mobile phone. Based on the theory of communication and marketing, this paper gives the transmission mode and marketing strategy of mobile media, which is of practical significance for promoting the sound development of mobile media industry.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Di Kang
PY  - 2018/01
DA  - 2018/01
TI  - Research on the Communication Mode and Marketing Strategy of Mobile Media
BT  - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
PB  - Atlantis Press
SP  - 506
EP  - 509
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.101
DO  - 10.2991/icem-17.2018.101
ID  - Kang2018/01
ER  -