Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)

Research on the Communication Mode and Marketing Strategy of Mobile Media

Authors
Di Kang
Corresponding Author
Di Kang
Available Online January 2018.
DOI
https://doi.org/10.2991/icem-17.2018.101How to use a DOI?
Keywords
Mobile media; Communication mode; Single point; Marketing strategy
Abstract
Smart phones are the important communication tools and information information dissemination media, and the communication mode of mobile media and the transmission form of mobile phone network affect the development of the mobile phone. Based on the theory of communication and marketing, this paper gives the transmission mode and marketing strategy of mobile media, which is of practical significance for promoting the sound development of mobile media industry.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
January 2018
ISBN
978-94-6252-463-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/icem-17.2018.101How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Di Kang
PY  - 2018/01
DA  - 2018/01
TI  - Research on the Communication Mode and Marketing Strategy of Mobile Media
PB  - Atlantis Press
SP  - 506
EP  - 509
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.101
DO  - https://doi.org/10.2991/icem-17.2018.101
ID  - Kang2018/01
ER  -