Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)

Application and Development of Automobile New Media Operation under Data Service

Authors
Juan Kong, Xiang Li
Corresponding Author
Juan Kong
Available Online January 2018.
DOI
https://doi.org/10.2991/icem-17.2018.145How to use a DOI?
Keywords
Automotive; New media; Marketing
Abstract
With the rise of emerging media technologies, the development of computer network technologies and the rapid development of mobile communication technologies, the emerging media is bred in a new development environment and the range of brand marketing applications is also expanding. The automotive industry has long been known for its implementation of brand promotion through the use of new media sales. In this paper, a variety of new media operation modes frequently used in the automobile industry are taken as research objects, analyzes the forms, characteristics, As well as its existing problems, puts forward a series of improvement and optimization tactics aimed at the shortage of new media.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
January 2018
ISBN
978-94-6252-463-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/icem-17.2018.145How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Juan Kong
AU  - Xiang Li
PY  - 2018/01
DA  - 2018/01
TI  - Application and Development of Automobile New Media Operation under Data Service
PB  - Atlantis Press
SP  - 713
EP  - 716
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.145
DO  - https://doi.org/10.2991/icem-17.2018.145
ID  - Kong2018/01
ER  -