Proceedings of the 2018 8th International Conference on Education and Management (ICEM 2018)

Application Research of WeChat Public Account in Innovation and Entrepreneurship Course

Authors
Zhen Hua, Dong Wang
Corresponding Author
Zhen Hua
Available Online March 2019.
DOI
https://doi.org/10.2991/icem-18.2019.119How to use a DOI?
Keywords
innovation and entrepreneurship, WeChat platform, college mobile learning.
Abstract
With the rapid development of WeChat's new media, more and more fields have gained the transformation of their work content and methods with the WeChat platform. Some colleges and universities have begun to use the WeChat platform in management and teaching, which provides new opportunities for the management of innovative and entrepreneurial courses for college students. Promoting college students' innovation and entrepreneurship courses with WeChat public number has become the choice of many colleges and universities. This paper analyzes the trend of college mobile learning and the advantages of personal WeChat public number in college teaching, puts forward the idea of establishing WeChat public number teaching model, constructs an interactive mobile tutoring classroom, and explores the "Internet + teaching" teaching mode.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 8th International Conference on Education and Management (ICEM 2018)
Part of series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
978-94-6252-684-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/icem-18.2019.119How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhen Hua
AU  - Dong Wang
PY  - 2019/03
DA  - 2019/03
TI  - Application Research of WeChat Public Account in Innovation and Entrepreneurship Course
BT  - 2018 8th International Conference on Education and Management (ICEM 2018)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-18.2019.119
DO  - https://doi.org/10.2991/icem-18.2019.119
ID  - Hua2019/03
ER  -