On Semiotic Features of Post-modernistic Visual Poetry in Advertisement

DOI

10.2991/icemaess-15.2016.281How to use a DOI?

Keywords

advertisement; post-modernism; visual poetry; semiotics

Abstract

As the popularization of science and technology, similar techniques are applied into manufacturing, leading to a lack of individuality and creativity in commodities. Owing to post-modernistic trend of thought, consumer psychology focuses on the individuality of commodity; however, those from mass production can not meet consumer’s psychological demand. As an important channel of commercial information for the public, advertisement plays an irreplaceable role in sales promotion. And actually, advertisement speaks for commodity. Under post-modernistic trend of thoughts, this paper uses Charles Sanders Peirce’s semiotics as its theory, and applies the semiotic feature of post-modernistic visual poetry to current advertisement, which can keep pace with the changing consumer psychology and social state. From this subject, this paper gives a more precise and concrete orientation to advertisement.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanni Li
AU  - Shixing Li
AU  - Likun Liu
AU  - Peiguo Wang
AU  - Yiqun Liu
AU  - Baichao Gong
PY  - 2015/12
DA  - 2015/12
TI  - On Semiotic Features of Post-modernistic Visual Poetry in Advertisement
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 1368
EP  - 1371
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.281
DO  - 10.2991/icemaess-15.2016.281
ID  - Li2015/12
ER  -