Proceedings of the 4th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2017)

A Study on the Application of UI Design in Shaping Product Image

Authors
Xin Meng, Chong Feng, YuChuan Ji
Corresponding Author
Xin Meng
Available Online December 2017.
DOI
https://doi.org/10.2991/icemaess-17.2017.11How to use a DOI?
Keywords
UI design; product image; Hardware interface design; Software interface design
Abstract
In the information age, digital products are increasing, and UI design has received extensive attention and promoted the establishment of enterprise product image, becoming an important part of the implementation of enterprise design strategy. UI design in shaping product image is mainly reflected in two aspects, respectively are hardware design and interface design. Hardware interface and software interface design need to follow certain principles, such as the unity and difference. On this basis, the role of UI design can be brought into play and guide the shaping of enterprise product image.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Xin Meng
AU  - Chong Feng
AU  - YuChuan Ji
PY  - 2017/12
DA  - 2017/12
TI  - A Study on the Application of UI Design in Shaping Product Image
BT  - Proceedings of the 4th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2017)
PB  - Atlantis Press
SP  - 45
EP  - 48
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-17.2017.11
DO  - https://doi.org/10.2991/icemaess-17.2017.11
ID  - Meng2017/12
ER  -