A Study on the Application of UI Design in Shaping Product Image

DOI

10.2991/icemaess-17.2017.11How to use a DOI?

Keywords

UI design; product image; Hardware interface design; Software interface design

Abstract

In the information age, digital products are increasing, and UI design has received extensive attention and promoted the establishment of enterprise product image, becoming an important part of the implementation of enterprise design strategy. UI design in shaping product image is mainly reflected in two aspects, respectively are hardware design and interface design. Hardware interface and software interface design need to follow certain principles, such as the unity and difference. On this basis, the role of UI design can be brought into play and guide the shaping of enterprise product image.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xin Meng
AU  - Chong Feng
AU  - YuChuan Ji
PY  - 2017/12
DA  - 2017/12
TI  - A Study on the Application of UI Design in Shaping Product Image
BT  - Proceedings of the 4th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2017)
PB  - Atlantis Press
SP  - 45
EP  - 48
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-17.2017.11
DO  - 10.2991/icemaess-17.2017.11
ID  - Meng2017/12
ER  -