Research on Marketing Strategy of Electronic Components
Available Online December 2017.
- https://doi.org/10.2991/icemaess-17.2017.53How to use a DOI?
- 4P, 4C, electronic Components, marketing strategy
- This article first introduces the development status of electronic components in China, then introduces the theory of marketing, and analyzes and compares the differences and relations between 4P and 4C theories. Finally, the marketing strategy of electronic Components are analyzed and put forward the key points of service marketing portfolio strategy
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Tao Cheng PY - 2017/12 DA - 2017/12 TI - Research on Marketing Strategy of Electronic Components BT - Proceedings of the 4th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2017) PB - Atlantis Press SP - 236 EP - 240 SN - 2352-5398 UR - https://doi.org/10.2991/icemaess-17.2017.53 DO - https://doi.org/10.2991/icemaess-17.2017.53 ID - Cheng2017/12 ER -