Proceedings of the 4th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2017)

Research on Marketing Strategy of Electronic Components

Authors
Tao Cheng
Corresponding Author
Tao Cheng
Available Online December 2017.
DOI
https://doi.org/10.2991/icemaess-17.2017.53How to use a DOI?
Keywords
4P, 4C, electronic Components, marketing strategy
Abstract
This article first introduces the development status of electronic components in China, then introduces the theory of marketing, and analyzes and compares the differences and relations between 4P and 4C theories. Finally, the marketing strategy of electronic Components are analyzed and put forward the key points of service marketing portfolio strategy
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Tao Cheng
PY  - 2017/12
DA  - 2017/12
TI  - Research on Marketing Strategy of Electronic Components
BT  - Proceedings of the 4th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2017)
PB  - Atlantis Press
SP  - 236
EP  - 240
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-17.2017.53
DO  - https://doi.org/10.2991/icemaess-17.2017.53
ID  - Cheng2017/12
ER  -