Empirical Analysis of Use and Gratifications to Government Affairs of new media
Available Online December 2017.
- https://doi.org/10.2991/icemaess-17.2017.59How to use a DOI?
- Government Affairs Microblog; Government Affairs WeChat; Use and Gratifications
- Government Affairs Microblog and WeChat are the main carriers of government new media. Based on the theory of "use and gratifications", this paper conducts statistical research on the use of government affairs microblog and WeChat, to analysis the basic situation of these new media and the satisfaction condition of public's demands. Discuss the problems existing in the process of using these new media, make suggestions to optimize the use of Microblog and WeChat for the better satisfaction of the audience's needs. This research will make positive effects on the improvement of the communication efficiency of government new media.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jinli Jia PY - 2017/12 DA - 2017/12 TI - Empirical Analysis of Use and Gratifications to Government Affairs of new media BT - Proceedings of the 4th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2017) PB - Atlantis Press SP - 265 EP - 270 SN - 2352-5398 UR - https://doi.org/10.2991/icemaess-17.2017.59 DO - https://doi.org/10.2991/icemaess-17.2017.59 ID - Jia2017/12 ER -