Research on the Strategies How Enterprises Deal with the Internet Rumors in the New Media Era

DOI

10.2991/icemaess-18.2018.219How to use a DOI?

Keywords

New Media Age; Internet Rumors; Enterprise Crisis; Strategy

Abstract

As the new media era arrival, new media such as blog, Weibo, WeChat and QQ provide convenient and fast access to information for the people, and also has become a hotbed for the breeding and rapid spread of rumors in cyberspace. Based on the analysis of the characteristics of Internet rumors in the new media era, this paper focuses on the sources and harms of Internet rumors about enterprises, and proposes targeted strategies for enterprises to cope with the crisis caused by Internet rumors.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jincheng Gao
PY  - 2018/11
DA  - 2018/11
TI  - Research on the Strategies How Enterprises Deal with the Internet Rumors in the New Media Era
BT  - Proceedings of the 2018 5th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2018)
PB  - Atlantis Press
SP  - 1100
EP  - 1103
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-18.2018.219
DO  - 10.2991/icemaess-18.2018.219
ID  - Gao2018/11
ER  -