Performance Measurement of the Unicorns Based on Balanced Scorecard
Yuan Gao, Yougan Zhu, Chengzhi Niu
Available Online 20 December 2019.
- https://doi.org/10.2991/aebmr.k.191217.042How to use a DOI?
- Unicorn enterprise, Performance measurement, Balanced scorecard, Analytic hierarchy process
- In recent years, the unicorn enterprises have attracted extensive attention in the capital market. As far as the performance measurement of such enterprise is concerned, the performance indicators of traditional balanced scorecard performance measurement methods are not fully applicable anymore. This article takes this as the starting point, combines the characteristics of the unicorns, and gives a new content to the four dimensions of the balanced scorecard, to construct the unicorn enterprises’ performance measurement system based on the balanced scorecard perspective.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuan Gao AU - Yougan Zhu AU - Chengzhi Niu PY - 2019 DA - 2019/12/20 TI - Performance Measurement of the Unicorns Based on Balanced Scorecard BT - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019) PB - Atlantis Press SP - 231 EP - 238 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191217.042 DO - https://doi.org/10.2991/aebmr.k.191217.042 ID - Gao2019 ER -