Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)

Performance Measurement of the Unicorns Based on Balanced Scorecard

Authors
Yuan Gao, Yougan Zhu, Chengzhi Niu
Corresponding Author
Yougan Zhu
Available Online 20 December 2019.
DOI
https://doi.org/10.2991/aebmr.k.191217.042How to use a DOI?
Keywords
Unicorn enterprise, Performance measurement, Balanced scorecard, Analytic hierarchy process
Abstract
In recent years, the unicorn enterprises have attracted extensive attention in the capital market. As far as the performance measurement of such enterprise is concerned, the performance indicators of traditional balanced scorecard performance measurement methods are not fully applicable anymore. This article takes this as the starting point, combines the characteristics of the unicorns, and gives a new content to the four dimensions of the balanced scorecard, to construct the unicorn enterprises’ performance measurement system based on the balanced scorecard perspective.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yuan Gao
AU  - Yougan Zhu
AU  - Chengzhi Niu
PY  - 2019
DA  - 2019/12/20
TI  - Performance Measurement of the Unicorns Based on Balanced Scorecard
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 231
EP  - 238
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.042
DO  - https://doi.org/10.2991/aebmr.k.191217.042
ID  - Gao2019
ER  -