Analysis on the Innovation of Rural Tourism Marketing Strategy—Taking the Tik Tok as an Example

DOI

10.2991/aebmr.k.191217.099How to use a DOI?

Keywords

Rural tourism, Tik Tok, Marketing innovation

Abstract

Rural tourism adapts to the unique advantages of the growing demand for short-distance leisure vacations in the urban agglomerations. It shows a vigorous vitality beyond the general tourism industry. How to carry out rural tourism marketing and enhance the popularity of rural tourism has become a top priority. This article takes the Tik Tok as an example to explore why it will become a new way of rural tourism marketing. And think that content, relationship, users are the key factors for the marketing innovation of Tik Tok. Based on this, Propose deepening marketing innovation and promotion strategy: Deepen vertical content and create a brand image; Cultivate fan communities and bring bee colony effects; Promote value creation and reshape marketing vitality.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinxin Shen
PY  - 2019
DA  - 2019/12/20
TI  - Analysis on the Innovation of Rural Tourism Marketing Strategy—Taking the Tik Tok as an Example
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 551
EP  - 554
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.099
DO  - 10.2991/aebmr.k.191217.099
ID  - Shen2019
ER  -