Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)

The Market Effect of Cultural Transmission in Chinese Costume Dramas: A Case Study of the Untamed

Authors
Guo Lanying, Jiang Jianxia
Corresponding Author
Guo Lanying
Available Online 20 December 2019.
DOI
https://doi.org/10.2991/aebmr.k.191217.112How to use a DOI?
Keywords
The Untamed, Cultural Transmission, Costume Dramas, Market
Abstract
In recent years, the film and television cultural industry has developed rapidly. Since China no longer stays in the single way of importing American dramas, Korean dramas, and Thai dramas, a large number of costume dramas have been exported overseas, and costume dramas have embodied the industrialization of Chinese cultural transmission. A good costume drama presents the beauty of national style and shows the unique charm of Chinese culture. It is a brochure of Chinese traditional culture and brings the broad market to China. This article takes The Untamed as an example which is popular both in China and Thailand for analysis. From the aspects of fashion design, props and the pursuit of Thai netizens, it proves the market effect of Cultural Transmission in Chinese costume dramas.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Guo Lanying
AU  - Jiang Jianxia
PY  - 2019
DA  - 2019/12/20
TI  - The Market Effect of Cultural Transmission in Chinese Costume Dramas: A Case Study of the Untamed
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 617
EP  - 620
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.112
DO  - https://doi.org/10.2991/aebmr.k.191217.112
ID  - Lanying2019
ER  -