The Market Effect of Cultural Transmission in Chinese Costume Dramas: A Case Study of the Untamed
Guo Lanying, Jiang Jianxia
Available Online 20 December 2019.
- https://doi.org/10.2991/aebmr.k.191217.112How to use a DOI?
- The Untamed, Cultural Transmission, Costume Dramas, Market
- In recent years, the film and television cultural industry has developed rapidly. Since China no longer stays in the single way of importing American dramas, Korean dramas, and Thai dramas, a large number of costume dramas have been exported overseas, and costume dramas have embodied the industrialization of Chinese cultural transmission. A good costume drama presents the beauty of national style and shows the unique charm of Chinese culture. It is a brochure of Chinese traditional culture and brings the broad market to China. This article takes The Untamed as an example which is popular both in China and Thailand for analysis. From the aspects of fashion design, props and the pursuit of Thai netizens, it proves the market effect of Cultural Transmission in Chinese costume dramas.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Guo Lanying AU - Jiang Jianxia PY - 2019 DA - 2019/12/20 TI - The Market Effect of Cultural Transmission in Chinese Costume Dramas: A Case Study of the Untamed BT - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019) PB - Atlantis Press SP - 617 EP - 620 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191217.112 DO - https://doi.org/10.2991/aebmr.k.191217.112 ID - Lanying2019 ER -