Hanfu Culture Network Creative Industry Research

DOI

10.2991/aebmr.k.191217.111How to use a DOI?

Keywords

Hanfu Industry, Hanfu Culture Communication, Taobao Data

Abstract

Hanfu culture industry originated from the Internet. It has experienced rapid development from scratch in the past ten years. By 2018, its industrial scale has reached one billion. This paper aims to give a true overview of the current status of the Hanfu culture industry and analyze its unique network industry model. This article provides an overview of the present situation of Hanfu culture industry. Firstly, it defines the scope of Hanfu’s research. Then the author applies the British “Value Chain Analysis Method” of Charles Randy in the Hanfu culture industry to analyze the unique industrial model of Hanfu network industry. Through the data crawled from the three platforms of Taobao, Weibo and Tik Tok, a quantitative analysis was made on the communication power of the Hanfu culture industry. The innovation of this paper is to analyze the shortcomings in the Hanfu network industry with the crawled data, summarize the problems in the previous papers, and analyze and predict the trend of the future Hanfu network culture industry.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chenxi Zhang
PY  - 2019
DA  - 2019/12/20
TI  - Hanfu Culture Network Creative Industry Research
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 612
EP  - 616
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.111
DO  - 10.2991/aebmr.k.191217.111
ID  - Zhang2019
ER  -