A Brief Analysis of the Internationalization Strategy of Japanese Convenience Stores—A Case Study of Family Mart’s Entry into Taiwan

DOI

10.2991/aebmr.k.191217.120How to use a DOI?

Keywords

Japanese convenience store, International strategy, Localization, Growth strategy, Family mart

Abstract

This paper investigates the development of family mart in stages, and analyzes the key factors for Japanese convenience stores to enter the international market through the experience of family mart entering Taiwan. Firstly, the characteristics of Japanese convenience stores are summarized into five key points. Secondly, the development of family mart can be divided into three stages. For Japanese convenience stores into the international market encountered obstacles, family mart convenience stores have to overcome one by one, in order to successfully enter the Taiwan market. This paper points out that the key factor for the internationalization of convenience stores in Japan is that convenience stores are an indispensable industry for localization, so it is important to ensure good local partners.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weidong Xi
AU  - Yuan Quan
PY  - 2019
DA  - 2019/12/20
TI  - A Brief Analysis of the Internationalization Strategy of Japanese Convenience Stores—A Case Study of Family Mart’s Entry into Taiwan
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 657
EP  - 660
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.120
DO  - 10.2991/aebmr.k.191217.120
ID  - Xi2019
ER  -