Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)

Analysis of the Failure of Ofo Sharing Bicycle Company and Possible Solutions

Authors
Jiajun Ma
Corresponding Author
Jiajun Ma
Available Online 30 November 2020.
DOI
https://doi.org/10.2991/aebmr.k.201128.030How to use a DOI?
Keywords
Sharing bicycle, failure, China
Abstract

Society is developing at an unprecedented rate. Air pollution and environmental problems are causing detrimental effects on people’s health, both mentally and physically. The emergence of the sharing bicycles makes environment and citizen’s health condition better. Companies of the sharing bicycles in China have introduced a few types of bicycles to citizens; some of the cooperations have succeeded whereas some have failed, and the ofo bicycle company belongs to the latter type. This paper aims to explore possible reasons that account for one specific company’s failure and to propose several potential solutions to the current situation.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2020
ISBN
978-94-6239-283-0
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.201128.030How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jiajun Ma
PY  - 2020
DA  - 2020/11/30
TI  - Analysis of the Failure of Ofo Sharing Bicycle Company and Possible Solutions
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 147
EP  - 152
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.030
DO  - https://doi.org/10.2991/aebmr.k.201128.030
ID  - Ma2020
ER  -