Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)

Analysis on the Relationship Between Cause Marketing and Brand Loyalty

Authors
Yanzhong Yao
Corresponding Author
Yanzhong Yao
Available Online 30 November 2020.
DOI
10.2991/aebmr.k.201128.031How to use a DOI?
Keywords
Cause marketing, brand loyalty
Abstract

Cause marketing can help a business to build a good corporate image and increase social responsibility. Therefore, it is a long-term mutual promotion of marketing means. The project is going to determine the relationship between cause marketing and brand loyalty by analyzing the data from the questionnaire and searching the literature review. Cause marketing can help a business to build a good corporate image and increase social responsibility. Therefore, it is a long - term mutual promotion of marketing means. The goal of the study is to reveal the relationship between the cause marketing and brand loyalty, and give a better understand to people. This study discovered that using marketing has a positive influence to brand loyalty. In addition, the effect of cause marketing are influenced by age and gender.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2020
ISBN
10.2991/aebmr.k.201128.031
ISSN
2352-5428
DOI
10.2991/aebmr.k.201128.031How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yanzhong Yao
PY  - 2020
DA  - 2020/11/30
TI  - Analysis on the Relationship Between Cause Marketing and Brand Loyalty
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 153
EP  - 156
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.031
DO  - 10.2991/aebmr.k.201128.031
ID  - Yao2020
ER  -