The Enterprise in the Emerging Market Influenced by Coronavirus: Experience From IHG
- DOI
- 10.2991/aebmr.k.201128.032How to use a DOI?
- Keywords
- The Intercontinental Hotel Group, unemployment, economic recession, coronavirus
- Abstract
During the coronavirus, the economy is experiencing the downtown of the business cycle, which is also the recession in the market. The GDP grows negatively and both business producers and customers do not have the confidence about the future in various industries. IHG, one of the giants of the travel and hospitality industry, have to deal with the finical problems brought by the coronavirus. Consequently, the author decided to take “The Enterprise in the Emerging Market influenced by Coronavirus: Experience from IHG” as the topic to discuss the influences of recession for the hospitality industry. During the discussion, the author will discuss the positive and negative influences of IHG from various aspects according to the data and charts of the online survey. What is more, from an objective point of view, the author will be able to analyze which methods intercontinental hotel can utilize to solve diversity of problems. All in all, according to different types of explantations and examples, it is safe for me to conclude that the recession has had an unimaginable influence on tourism. As one of the giants of the hospitality industry, IHG is not immune. Falling tourist numbers and rising cost of the production have put large pressure on the IHG.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jiayi Gong PY - 2020 DA - 2020/11/30 TI - The Enterprise in the Emerging Market Influenced by Coronavirus: Experience From IHG BT - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020) PB - Atlantis Press SP - 157 EP - 160 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201128.032 DO - 10.2991/aebmr.k.201128.032 ID - Gong2020 ER -