Research on the Cross-cultural Communication Strategy of Chinese Internet Celebrities Based on SWOT Analysis in Video Forms
Taking Li Ziqi’s Video as an Example
- 10.2991/assehr.k.211209.034How to use a DOI?
- cross-cultural communication; Chinese web celebrity; YouTube; SWOT analysis
With the widespread use of social media platforms such as YouTube throughout the globe, it is much simpler to obtain foreign cultural goods, facilitating cross-cultural media consumption. In these social networks, especially YouTube, some Chinese web celebrities, such as Li Ziqi, stand out in many video producers, which attracts extensive attention from people in China and all around the world. Using the SWOT analysis method, this paper systematically analyzes the strengths, weaknesses, opportunities, and threats of Chinese web celebrities’ cross-cultural communication through video and points out some development strategies of their overseas publicity based on the SWOT analysis. As shown in this essay, some of the penetrating strategies, such as choosing the topics of the videos carefully, are presented. These suggestions may be useful for the media producers to keep developing in long run.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ruiyang Lu PY - 2021 DA - 2021/12/15 TI - Research on the Cross-cultural Communication Strategy of Chinese Internet Celebrities Based on SWOT Analysis in Video Forms BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 208 EP - 211 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.034 DO - 10.2991/assehr.k.211209.034 ID - Lu2021 ER -