Apple Inc. Strategic Marketing Analysis and Evaluation
These authors contributed equally.
- 10.2991/assehr.k.211209.499How to use a DOI?
- Apple Inc.; Analysis; Marketing Strategy; Opportunity
Apple Inc is an innovative multinational company in the world, which has revolutionized and facilitated the development of the personal electronics devices and the media industries. This case study essentially generated a comprehensive analysis on the current marketing situation of the multinational technology company, Apple Inc, and provided strategic marketing plans recommendation for its future development. Besides, it was carried out through data analysis and a considerable number of secondary literature collection. Our team used PEST (political, economic, social, and technological) analysis and SWOT (strengths, weaknesses, opportunities, and threats) analysis to demonstrate the strengths and challenges of Apple Inc, which were formulated by its related development characteristics and current marketing environment, including political, economic, social, and technological factors. In order to provide specific marketing recommendations, our team did a detailed financial analysis on the product categories and geographical basis.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Xuanyi Chen AU - Yiran Liu AU - Hanzhen Gong PY - 2021 DA - 2021/12/15 TI - Apple Inc. Strategic Marketing Analysis and Evaluation BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 3053 EP - 3061 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.499 DO - 10.2991/assehr.k.211209.499 ID - Chen2021 ER -